Browsing Category
Native & Programmatic Advertising
New Partnership Empowers Campaigns with Mobile Device Advertising
In a first-of-its-kind partnership, the Kochava Collective, a mobile-first data marketplace and TargetSmart, the Nation's premier voter data and targeting firm, are teaming up to…
Read More...
Read More...
The National Football League and OverTier Expand Partnership
Multi-Year Agreement Significantly Broadens OverTier’s Rights to Operate NFL Game Pass Worldwide
The National Football League (NFL) and OverTier, a Bruin Sports Capital (Bruin)…
Read More...
Read More...
TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms
Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising
TVSquared, the global leader in TV attribution, announced its partnership with…
Read More...
Read More...
Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2
Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories…
Read More...
Read More...
Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform
First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores
Kubient, a full-stack audience digital marketing…
Read More...
Read More...
Bidstack Launches In The US and Appoints Fisher as Head Of Sales
London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and DiRT Rally,…
Read More...
Read More...
BidSwitch Adopts The Trade Desk’s Unified ID Solution
Integration allows for ID to be passed on to other DSPs
BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s…
Read More...
Read More...
At 50%, Connected TV Hits New High of Video Ad Impressions Served by Extreme Reach
With New Insights on Automotive and Direct-to-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands while Autos Lag Behind in Adoption of…
Read More...
Read More...
Socialbakers Adds Vital Ads Transparency and Control Tools to Its Platform
Socialbakers’ Paid Analytics Helps Brands Gain Complete Control of Their Ads Budget Through Accurate Analysis, Stronger Data Security and Transparent Collaboration with Agency Teams…
Read More...
Read More...
Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad…
It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl,…
Read More...
Read More...