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Native & Programmatic Advertising
Mobvista Publishes 2020 Mobile Ad Anti-Fraud White Paper 2.0 to Expand the Toolkit for Fighting Ad…
Ad fraud has become one of the greatest threats facing the fast-growing global mobile ad market. The Ad Anti-Fraud White Paper 2.0, published by Mobvista, takes a close look at the…
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Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase…
Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media…
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GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile…
GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, the Search Experience Cloud company, to create customized location-based…
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VAB’s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During…
VAB's Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day,…
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The Prada Group Selects Sprinklr to Reach a New Generation of Luxury Customers through Modern…
Sprinklr, the leading Customer Experience Management platform (CXM), announced that the Prada Group, a global leader in the luxury goods industry, is using Sprinklr to enable its…
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Vivian Yang to Step Down as Chief Legal Officer of the Trade Desk
Global advertising technology leader, The Trade Desk announced that Vivian Yang plans to step down as its Chief Legal Officer. Ms. Yang has served as The Trade Desk’s first Chief Legal…
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Outreach Adds Sue Bostrom, Former EVP and CMO of Cisco Systems, to Board of Directors
Outreach, the number one sales engagement platform, announced the appointment of Sue Bostrom, a tech veteran with more than 30 years of experience, to its board of directors.
"Sue…
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Introducing Asset Assurance, a Safeguard for Brands using Powerful Editorial Imagery in Campaigns
Shutterstock, a leading global technology company offering a creative platform for high-quality content, tools and services, introduces Asset Assurance, a new product that offers brands…
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Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2020 Magic Quadrant for…
Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrant for Multichannel Marketing Hubs. Salesforce…
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Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline…
Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing…
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