Browsing Category
Native & Programmatic Advertising
The Many Faces of Ad Fraud: How to Fight Back
In the so-called “good old days” of digital advertising, you picked up the phone, called an individual, placed your ad buy directly with her or him, and hung up with a high degree of…
Read More...
Read More...
Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at…
Criteo, the global technology company powering the world's marketers with trusted and impactful advertising, announced the launch of its first-to-market, self-service Retail Media…
Read More...
Read More...
TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for…
TVSquared and Hudson MX have partnered to make automated, performance-based media buying a reality for local TV advertising. Agencies that make buys through the Hudson MX platform will…
Read More...
Read More...
Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to…
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration with Amobee, the global advertising technology company…
Read More...
Read More...
Quad Named to Ad Age’s List of the World’s 25 Largest Agency Companies
Quad/Graphics, (“Quad” or the “Company”) announced that it is featured in Ad Age’s 2020 Annual Agency Report, which analyzes and ranks advertising and marketing services companies based…
Read More...
Read More...
IAS Chosen To Provide Brand Safety Across the LinkedIn Audience Network
Integral Ad Science (IAS), the global leader in digital ad verification, announced the first platform-wide agreement with the LinkedIn Audience Network to provide brand safety for all…
Read More...
Read More...
CitizenNet, Condé Nast’s Social Advertising Agency, Honored With Four Stevie® Award Wins In…
CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie Awards in The 18th Annual American Business…
Read More...
Read More...
Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19…
Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that it will be supporting the Ad Council, MTV and…
Read More...
Read More...
6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable…
6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage…
Read More...
Read More...
Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs
Optimove, the Science-First Relationship Marketing Hub, announced that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs1. This is the…
Read More...
Read More...