Native & Programmatic Advertising

AppsFlyer, the global attribution leader, announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards…
Read More...

Following its successful expansion into Canada, leading online data marketplace Datonics has launched a new data taxonomy for the Canadian market. The data is categorized across a…
Read More...

Roku, announced that the company launched a new shopper data program to make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing (KPM) plans to join…
Read More...

MGID and Qubz have announced a strategic partnership aiming to provide enhanced advertising efficacy to MENA marketers and beyond. Armed with MGID's innovative advertising technology…
Read More...

Adapex is excited to announce that it has been selected as a finalist for a Drum Award in two categories: Best AdOps Team and Best Overall Technology for Programmatic Trading. The Drum…
Read More...

AppsFlyer, the global attribution leader, announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend)…
Read More...

dunnhumby media, part of dunnhumby, the global leader in Customer Data Science, has launched Retail Media and COVID-19 – an in-depth look at how consumer packaged goods (CPG) brands can…
Read More...

Comcast Corporation, Charter Communications, and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software…
Read More...

AdTheorent, a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced a partnership with…
Read More...

AppsFlyer, the global leader in mobile attribution, announced the launch of Next in Marketing, the company’s new industry podcast. Hosted by Mike Shields, a former Editor at the Wall…
Read More...