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Native & Programmatic Advertising
DialogTech Named Best Attribution Solution by The Drum Digital Advertising Awards
DialogTech, the leading AI-powered call tracking and conversation analytics solution for enterprise marketers, has been named the Best Attribution Solution by The Drum Digital…
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Viant’s Adelphic Releases Analysis of Ecommerce Acceleration
Adelphic, Viant's omnichannel demand-side platform, released its "Behind the Rise of Ecommerce in America" whitepaper, highlighting what ecommerce marketers need to know about lasting…
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Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV…
Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the…
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Retail Ecommerce Veterans Haase, Lopez & Cheyney Join CitrusAd Amidst Accelerated Demand for…
CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive…
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Kibo Announces AdLink to Personalize the Post-Click Experience
Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool that enables marketers to efficiently personalize the onsite experience for traffic from…
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Simpli.fi Shortlisted for Masterclassing 2020 Effective Digital Marketing Awards
Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that it has been shortlisted for the Masterclassing 2020 Effective Digital Marketing…
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Havas Media Announces Key Strategic Partnership With Perion’s Synchronized Digital Platform…
Havas Media Group announced that it has expanded its partnership with digital media innovator Perion Network Ltd. The agency will leverage Perion’s MakeMeReach (MMR) “Brand Advertising…
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83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study…
Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and…
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CyberScout Hires Global Marketing Executive Jeremy Barnett as Chief Marketing Officer
CyberScout, a global leader in cybersecurity and identity theft resolution services, announced the hire of Jeremy Barnett as its Chief Marketing Officer (CMO). Barnett joins…
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Tiger Pistol Honored with AdExchanger Award for Best Social Media Campaign
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named the winner of "Best Social Media Campaign" in the prestigious …
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