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Native & Programmatic Advertising
Pypestream Introduces Conversational Ads, Delivering Engaging and Personalized Experiences
Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements.…
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IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify Suitable…
IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that…
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Orca Pacific to merge with MightyHive
S4Capital plc (SFOR.L), the tech-led, new age, new era digital advertising and marketing services company, announces that its data and programmatic media practice MightyHive intends to…
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Blis Extends Partnership with Imply for Self-Service Analytics at Scale
Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader.…
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OneSignal Customer Data Shows Push Notifications Drive Significant Customer Engagement and Retention
OneSignal, the market leader in customer engagement messaging, announced a survey of companies who actively use web and mobile push notifications shows Push Notifications have equal or…
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LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for…
LoopMe, the outcomes-based video platform, announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and…
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Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22 Million
Perion Network Ltd, a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media…
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The Trade Desk Appoints Tina Barnes as General Manager of Canada
Global advertising technology leader, The Trade Desk, announced the appointment of Tina Barnes as General Manager of Canada. Based in The Trade Desk’s Toronto office, Barnes will be…
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OpenX Launches BIDS, New Solution for Advertisers to Access Log-Level Data and Gain Visibility into…
OpenX announced the launch of the company's Bidding Intelligence Data Set (BIDS), a new solution to make log-level reporting available to marketers or agencies looking for more…
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Social Media Ad Spend Bounces Back in Q2 After Initial Pandemic Downturn, Reports Socialbakers
Socialbakers, the leading unified social media marketing platform, released a comprehensive report on Social Media Trends for Q2 2020. The report reveals the latest online marketing…
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