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Native & Programmatic Advertising
Comscore Introduces Comscore Consumer Intelligence for Local Markets
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Consumer Orbit, a consumer science company and a leading aggregator of privacy…
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Adverty Enters Into Agreement and Completes Integration With SuperAwesome to Enable Kid-Safe…
Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's…
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New Conviva Data Shows Significant Drop in Ad Demand Despite Quality Improvements; Streaming Growth…
Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020 , showing streaming video advertising saw a sharp decline in the…
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Ecommerce Strategy: How to Disrupt the Disruptors
There's an unlikely contender for the eCommerce crown - the king of the physical retail space: Walmart.
It seems counterintuitive, but key to Walmart's success in the eCommerce arena…
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Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators
Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, announced a first-of-its-kind product for the transit media space with the launch of its…
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Tinuiti’s Q2 Amazon Benchmark Report Shows Accelerated Ad Spend in Both Sponsored Products and…
Tinuiti, the largest independent performance marketing agency, released their Q2 Amazon Benchmark Report that displays encouraging growth numbers regarding its clients' ad spend and…
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Sam’s Club Partners With Button and Rakuten Advertising to Transform Its Affiliate Program…
Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs,…
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Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform
Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with …
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Ad Industry Launches “Partnership for Responsible Addressable Media” To Ensure Future of…
Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an…
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Adverty continues expansion of UK team and global operations with three senior hires
Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian Atack and Senior Director of Sales …
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