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Native & Programmatic Advertising
Studio Media Group Acquires Darwin CX to Drive Digital Innovation for Customer Acquisition and…
Studio Media Group has announced the acquisition of Darwin CX, a customer experience platform from ZoomerMedia, whose unique client offerings complement technologies and tools already…
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Dynata And Google Join Forces To Deliver Comprehensive Measurement Of YouTube Advertising…
Dynata, the world's largest first-party data and insights platform, announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing…
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SalesTechStar Interview with Del Humenik, Chief Revenue Officer at SEMrush
Launching a new product during an uncertain time caused by a global pandemic can serve up new business challenges, but at the same time, it can also teach some important marketing and…
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PulsePoint Achieves 99% HCP Attribution Rates with Turnkey HCP Solution
PulsePoint, a technology company using real-time data to accelerate health marketing, announced that its turnkey healthcare professional (HCP) targeting and measurement solution, HCP…
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Vistar Media Launches Open Exchange for Omnichannel DSPs
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open…
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Aqfer and Molecula Partner to Offer New AdTech Solution
Aqfer, a data-centric marketing architecture platform designed to help digital marketers bring marketing and advertising data back in-house, and Molecula, a cloud data access platform…
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Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated…
Index Exchange (IX), one of the world’s largest independent ad exchanges, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud,…
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Dynata Acquires Sharpr to Extend Insights Platform
Dynata, the world's largest first-party data and insights platform, announced the acquisition of Sharpr, a leading knowledge management, content syndication and publishing platform.…
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Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind Combined…
Integral Ad Science (IAS) and Channel Factory announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both…
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Meredith Corporation Launches Meredith Data Studio
Meredith Corporation, the leading brand-led media company reaching more than 190 million American consumers and nearly 95% of all U.S. women, launches its Meredith Data Studio, a suite…
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