Native & Programmatic Advertising

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its…
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Joveo, the global leader in programmatic recruitment advertising technology, announced the appointment of Dwane Lay as Global Head of Customer Success. Dwane will be responsible for…
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AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt and Jude O’Connor to the roles of Chief Operations Officer, Chief…
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Ad-Tech Executive Team to Serve on Key Standards Committees Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade…
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Tripadvisor, the world's largest travel platform, launches Navigator, a proprietary first-party data platform delivering audience targeting, insights, and performance reporting. The…
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When many people think of Online Advertising through channels like Facebook and Google, they typically walk through a pretty standard workflow: Determine the kinds of users you…
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Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster…
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AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM announced the launch of Watson Advertising…
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A Social Responsibility First For the Out of Home Advertising Industry Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced today "Advertising with a…
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Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora.…
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