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Native & Programmatic Advertising
Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels, Reports…
Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report
Socialbakers,…
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Jornaya and Retreaver Launch Real-Time TCPA Compliance Validation On Inbound Calls
Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced that Retreaver, a data-driven call…
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VidMob Honored by Frost & Sullivan with 2020 Creative Intelligence Innovation Leadership Award…
VidMob's Agile Creative Studio platform has been instrumental in helping brands measure creative effectiveness and produce data-guided ad creative
Based on its recent analysis of the…
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Zoomd Technologies Onboards VentureBeat and Turkish E-commerce Giant Ahead of Q4
Following a successful Q2 and mitigation of the COVID-19 pandemic, Zoomd gears up to muscle through the rest of 2020 with the onboarding of new publishers and advertisers
Zoomd…
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Uniphore Adds Robotic Process Automation Technology to its Arsenal to Accelerate Innovation in…
Uniphore, an early market leader in the Conversational Service Automation (CSA) space, announced today that it acquired an exclusive third party license for Robotic Process Automation…
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DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad…
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a…
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RevJet Announces Version 5.0 of its Global Ad Serving App Suite for Fortune 500 Marketers
RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, announced a major update to their industry-leading…
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Nearly Half Of Americans Notice OOH Advertising More Than Before The Pandemic, With 7 In 10…
The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more …
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Entravision Communications Corporation Acquires a Majority Stake in Cisneros Interactive, a Leading…
Entravision to become a leading digital advertising company serving the U.S. Hispanic and Latin American markets
Transaction strengthens commitment to deliver clients the…
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Preventing Ad Fraud in Programmatic Buying
A conversation with Josh Pyne, VP of Advertising Sales at Vibenomics
“It’s estimated that over 17% of ads are exposed to fraudulent activity in 2020,’’ shares Josh Pyne, VP of…
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