Native & Programmatic Advertising

Acquisition creates a one-of-its-kind global agency able to help clients scale e-commerce marketing business Brand New Galaxy (BNG), an independent European holding company…
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New solution brings deep visibility and runtime application protection across traditional server-based containers and newer container-as-a-service environments Qualys, a pioneer and…
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Mobile advertising platform Mintegral, announced that its mobile ad platform (with COPPA settings), supported by the Mintegral SDK and other programmatic products or technologies, has…
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Outbrain, the world's leading discovery and native advertising platform on the open web, announced a partnership with Opera. Through the partnership, marketers will now have access to…
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For the First Time, Programmatic Advertisers Can Employ DV’s Authentic Brand Safety Solution Across Google’s DSP – Driving Superior Campaign Performance  DoubleVerify (“DV”), a…
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New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's…
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Leading artificial intelligence-powered digital advertising platform proves to be effective and efficient for brands in delivering on business outcomes LoopMe, the outcomes-based…
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The Trade Desk announced that Nielsen is supporting the industry-wide initiative to develop and deploy Unified ID 2.0. With initial development led by The Trade Desk, Unified ID 2.0 is…
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Leading in-game ad platform Adverty announces the hire of Johanna Nymberg as Director of Business Development to bring Adverty's seamless in-game offering to more game developers and…
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Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the…
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