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Native & Programmatic Advertising
Antiprohense Research: Digital Hologram ARAdvertising Vs. Traditional Advertising In 5G Era
Antiprohense, a market research organization in Hong Kong, recently released a research report on 'Digital Advertising vs. Traditional Advertising in 5G Era'. Digital advertising is…
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ADvendio Celebrates 10 Years Of Product Excellence And Growth
ADvendio, a leading Salesforce powered solution for advertising management, is celebrating the 10th anniversary of the ADvendio product.
ADvendio, a leading Salesforce powered solution…
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PubMatic Names SVP of Zillow and Premier Agent Susan Daimler to Board of Directors
Entrepreneur and Digital Industry Veteran Brings Growth and Leadership Expertise to the Role
PubMatic, the sell-side platform that delivers superior outcomes for digital advertising,…
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Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial…
Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI)…
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Amazon Advertising Demand Side Platform Agency Clear Ads Brings Powerful Advertising Opportunities…
Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising…
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Global Media Spending Drops 6.8% In 2020 To $1.28T, Marking First Decline In 11 Yrs; Industry Poised…
Global advertising and marketing spending, including traditional, digital and alternative media in all major markets worldwide, is on pace to drop 6.8% to $1.278 trillion in 2020, as…
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Former Visual IQ Co-Founder and CEO, Manu Mathew Joins Ad-Lib as President, Americas and Member of…
As Mathew takes command of Ad-Lib’s business across the Americas, he will expand the team to support customer demand, including sales, marketing and customer success roles.
Ad-Lib, a…
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Zemanta Debuts Next Generation of Autopilot to Drive Up to 60% Higher Click-Through Rate
Marketers now have faster automation and optimization, with more transparency, efficiency and better control
Zemanta, the industry's leading programmatic native advertising DSP,…
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Adform Sets A New Standard For Transparency & Efficiency With Independent Pwc Review Of Its…
Adform, the only independent global enterprise technology covering all aspects of the digital campaign lifecycle, receives PwC validation that its independent and integrated advertising…
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SOPHOLA, Inc Expands AdScale Enterprise Digital Ad Optimisation Platform to Indonesia Through…
The Trial Outcome: +2,200% Increase for Online Conversions and -94% Cost-Per-Conversion in One Month
SOPHOLA, and PT. Digitraffic Indonesia are delighted to announce that we have…
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