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Native & Programmatic Advertising
Adverty Partners With InMobi, Further Strengthening in-Game Advertising’s Programmatic Reach
Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game…
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HypeFactory: Influence Marketing Becoming One of the Highest Rated Avenues for Advertising
Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands.
Read More : 1touch.io Launches…
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Kochava Connects Advertisers with SKAdNetwork-Ready Growth Partners
SKAdNetwork Certification Program from Kochava Helps Marketers Make Decisions
Kochava, the leading real-time data solutions company for omni-channel attribution and…
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PulsePoint Automates Sponsorships for Health Marketers with New Programmatic Offering
Pharma Brands Can Now Sponsor HCP and DTC Segments Across the Internet Through One Programmatic Media Buy
PulsePoint, a technology company revolutionizing health decisions through…
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Smartly.io Accelerates Growth in 2020, Empowering Brands to Scale Social Advertising
Smartly.io, the leading social advertising automation platform for creative and performance marketers, today reported continued growth and momentum in 2020, significantly increasing…
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LoopMe Launches AI Outcomes Guarantee Allowing Advertisers to Drive Business Outcomes
LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift…
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SalesTechStar Interview with Elizabeth Brockey, Chief Customer Officer at Simpli.fi
Elizabeth Brockey, Chief Customer Officer at Simpli.fi joins us in this quick QnA to share a few of the biggest customer-facing challenges in marketing and sales today while also…
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Launch of MeetingPrep.com Search Disrupts B2B Marketing for Media, Advertising & Entertainment…
After two years of development and pilot testing, MyersBizNet has launched MeetingPrep.com, a media and advertising industry-specific search engine organized to support and advance B2B…
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Adzerk Raises $11 Million to Fuel Growth of Custom In-House Ad Platforms
Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million in funding as part of a Series A round.
With the new funding, Adzerk is rebranding to…
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Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer
McCarthy Will Oversee Marketing and Communications Strategy in Company's Transformation to a Commerce Media Platform
Criteo S.A. (NASDAQ: CRTO), the global technology company powering…
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