Native & Programmatic Advertising

 Vidy, the world's first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Read More: Bloomberg Completes Acquisition Of Second…
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The events of 2020 have brought about significant and lasting impacts across the advertising industry. Multiplied by today’s societal and economic realities, consumers have placed an…
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It’s time for marketing and sales teams to further optimize their digital advertising and marketing tactics in 2021 to create better outcomes, Allyson Huiskamp, Vice President of Sales…
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Mintegral announced today that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The…
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There is no getting away from the fact that 2020 has been a year of great change. Digital acceleration has increased in many industries, and it’s fair to say that changing consumer…
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ZW Data Action Technologies, Inc. (Nasdaq: CNET) ("ZW Data" or the "Company"), an integrated online advertising, precision marketing, data analytics, and other value-added services…
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Nativex, a leading mobile-first advertising platform dedicated to driving ROI, announced a strategic partnership with TikTok, the world's leading destination for short-form mobile video…
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Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. FreeWheel announced that it has agreed to acquire Beeswax, a software…
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'StreamScam' Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of "StreamScam," the largest known…
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Datazoom, the Real-time Video Data Platform, announced today the release of a new data enrichment solution, which enriches data collected from their platform's Player Collectors with…
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