Browsing Category
Native & Programmatic Advertising
my6sense Taps Mobile Marketing Pioneer Ivan Braiker as Chief Strategy Officer
my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer
With content engagement migrating from desktop to mobile devices, my6sense, a comprehensive, white…
Read More...
Read More...
Bitcoin’s Collapse is the Theme of TransparentBusiness’ Advertising Campaign
TransparentBusiness launched this week a new advertising campaign focusing on the collapse of Bitcoin. A large ad features a gold bitcoin engulfed in flames and the text "Investments in…
Read More...
Read More...
Ad Veteran Bob Ranew Joins Clean As Co-Creative Director; Will Enhance Brand Experience Practice
Clean, an award-winning integrated branding agency, announced that advertising executive Bob Ranew will join as co-creative director, effective 9 July.
Read More...
Read More...
SpotX Launches Live CTV Educational Series for Advertisers
'SpotX Explains It All' training session to highlight current state of CTV, targeting strategies, how to reach audiences at scale, and more
SpotX, the leading video advertising and…
Read More...
Read More...
Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action
Teads showcased the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban.
Read More...
Read More...
Extreme Reach’s Source Creative Acquires shots, a Global Platform for Curated Advertising…
Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and production companies worldwide, today announced the acquisition of…
Read More...
Read More...
Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic…
Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition…
Read More...
Read More...
Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand…
Today, Nielsen and FreeWheel, A Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory.
Read More...
Read More...
BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising
New research by Kantar Millward Brown using BrandZ data shows how creativity, disruption and great advertising combined boost brand value by as much as 265%
Read More...
Read More...
Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem; New Blockchain…
Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the…
Read More...
Read More...