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Native & Programmatic Advertising
Bitcoin’s Collapse is the Theme of TransparentBusiness’ Advertising Campaign
TransparentBusiness launched this week a new advertising campaign focusing on the collapse of Bitcoin. A large ad features a gold bitcoin engulfed in flames and the text "Investments in…
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Ad Veteran Bob Ranew Joins Clean As Co-Creative Director; Will Enhance Brand Experience Practice
Clean, an award-winning integrated branding agency, announced that advertising executive Bob Ranew will join as co-creative director, effective 9 July.
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SpotX Launches Live CTV Educational Series for Advertisers
'SpotX Explains It All' training session to highlight current state of CTV, targeting strategies, how to reach audiences at scale, and more
SpotX, the leading video advertising and…
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Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action
Teads showcased the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban.
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Extreme Reach’s Source Creative Acquires shots, a Global Platform for Curated Advertising…
Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and production companies worldwide, today announced the acquisition of…
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Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic…
Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition…
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Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand…
Today, Nielsen and FreeWheel, A Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory.
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BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising
New research by Kantar Millward Brown using BrandZ data shows how creativity, disruption and great advertising combined boost brand value by as much as 265%
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Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem; New Blockchain…
Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the…
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Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech
Cross-Screen Audience Validation from Tru Optik is a major milestone that allows campaign measurement across Connected TV to catch up to consumer viewing behavior and lets advertisers…
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