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Native & Programmatic Advertising
Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media…
Verto Analytics, the consumer-centric audience measurement company, today announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean…
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New Scala-branded Content Accelerator Introduced to the Digital Signage Market
Scala today announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of…
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Publishers Apply Audience-Based Pricing to Boost Revenue Using Roxot’s AI Technology
Roxot's beta customers report up to 35% increase in Google AdExchange revenue.
Advertisers spend more on programmatic channels each year. In 2018, 82.5% of all US display ads will be…
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MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and…
MediaMath (the "Company"), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital…
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Verasity and TRUTH Agency Wage War on Digital Ad-Fraud
Verasity's proprietary, patent-pending, Proof-of-View (POV™) technology prevents fake video views, eradicates bot interference, and reduces fraudulent activity wholesale across its…
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Advangelists, LLC launches “LIFE” – True Measurements for The LIFE of an Ad
Advangelists, a premier automation based mobile marketing platform unveils LIFE (Lifetime In Full Effect) a class leading enhancement to its tech stack, which provides advertisers with…
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PubNative Partners with The Media Trust to Combat Bad Ads
PubNative, a leading mobile monetization solution today announced its partnership with The Media Trust, the global leader in ad security monitoring that will help to protect the quality…
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Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector
The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience…
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Exponential Unveils New Performance-Based Video Advertising Solution
VDX Connect includes creative features developed for key industry verticals
Exponential Interactive, one of the largest digital advertising companies reaching more than 700…
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OpenSlate and GroupM Partner to Expand Brand Suitability on YouTube
OpenSlate, the premier global source of brand safety and contextual analytics for digital video, and GroupM, the media investment management unit of WPP, announced they are extending…
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