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Native & Programmatic Advertising
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure…
Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral Ad Science (IAS)…
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Ontology+Adrealm: Strategic Partnership for Blockchain-Powered Adtech Ecosystem
Ontology, a next-generation public blockchain project and decentralized trust cooperation platform, has formally announced their strategic cooperation with Adrealm, an open ecosystem…
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Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both Linear and Digital…
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comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities
New comScore Enhancements for Mobile Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers
comScore, a trusted partner for planning, transacting, and…
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Captify Appoints Rob Berzinskas as VP of US Sales to Further Expand Operations
As VP of U.S. Sales, Berzinskas will channel his expertise leading facets of the programmatic advertising landscape to amplify Captify’s expansion into multiple new regional markets…
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Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO
Prior to Eyeota, Pieter de Zwart spent nine years at the Rubicon Project, where he helped scale the business from a 100-person startup to a publicly-traded company.
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Head of Deloitte Digital Andy Main Named to Adweek’s Power List for Second Consecutive Year
Deloitte announced today that Andy Main, principal, Deloitte Consulting LLP, and head of Deloitte Digital, has been named to Adweek's "Power List" for the second consecutive year.
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IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood…
IBC2018, the world’s most influential media, entertainment and technology show, today announces three new Keynote speakers from globally renowned media and entertainment powerhouses.
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Samantha Skey Named CEO of SheKnows Media
Penske Media Corporation today announced the promotion of Samantha Skey from President and Chief Revenue Officer to Chief Executive Officer of SheKnows Media
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Fluency Ad Tech Platform Brings One Click Campaign Management Launch To Agencies
Digital advertising agencies now have access to the most scalable, AI-driven ad platform with Fluency. Founded by some of the sharpest experts in the fields of ad tech, mar tech,…
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