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Native & Programmatic Advertising
InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences
Enabled and optimized for brand safety, fraud detection, audience verification and viewability measurement
DMEXCO – InMobi, a global provider of enterprise platforms for marketers,…
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PeerLogix Expands Team, Prepares for Q4 Growth
PeerLogix, Inc. (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, has today announced its engagement of digital…
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Kaltura Launches Targeted TV Solution for Revenue Generating, Tailored Cloud TV Experiences
New Kaltura Targeted TV solution leverages AI and machine learning to balance the Cloud TV operator’s commercial goals with the interests and preferences of each user
Flexible,…
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Decoding the Superpower of Programmatic for Digital Ad Sales
Programmatic Advertising technologies have fundamentally transformed media buying and performance marketing from an efficiency standpoint.
How do programmatic advertising strategies…
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Kiip Names Mobile & Programmatic Veteran Bill Alena as CRO to Spearhead Global Revenue Growth…
Programmatic Expert and Former CRO of The Meet Group (NASDAQ:MEET) Oversaw $100+ Million in Revenue for One of the World’s Largest Mobile Publishers
Kiip, a leading mobile marketing…
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Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement
Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza
Nielsen (NYSE : NLSN ) and Meredith Corporation (NYSE : MDP ),…
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PeerLogix Announces Partnership with Largest Third-Party Data Marketplace
PeerLogix, Inc. (the "Company") (OTCQB: LOGX), the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced today it has…
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ADYOULIKE Native Advertising Receives IAB Gold Standard Accreditation
Native advertising technology company ADYOULIKE has today (15 August, 2018) become the first pure-play native advertising company to receive the Internet Advertising Bureau's (IAB) Gold…
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SRAX Bolsters Blockchain Initiative, BIG Platform; Hires David James Stewart as VP of Business…
Social Reality, Inc. announced the appointment of David James Stewart as vice president of business development to drive its blockchain identification graph technology platform, BIG.
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Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas
Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas
Data Management Platforms (DMPs) are the most sought-after…
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