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Native & Programmatic Advertising
Boostpoint Launches Open Beta Stage Digital Ad Solution for Small Business
Building a brand name isn't just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their…
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Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It
A New Book Reveals the Truth in the Digital Marketing World
The founders of marketing agency, Metric Digital, have released their new book, Badvertising.
Anybody who has been…
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Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud
Mobiquity Technologies, Inc., announces AdCop™, the advertising industry's first transparent ad fraud reporting system to be made available free to brands and marketers as a beta…
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Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says
As more consumers use ad blockers, businesses must diversify their online advertising strategies and maintain their website's user experience (UX) in the face of this disruptive…
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Native Advertising Exchange Sharethrough Joins The Trade Desk’s Unified ID Solution
Sharethrough, one of the industry’s largest native ad exchanges for the open web, has integrated The Trade Desk’s unified ID solution on their exchange. This collaborative venture is an…
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TV Analytics Platform Admo.tv Raises €6 Million to Expand UK Presence
Headquartered in Paris, Admo.tv plans to use the funds to significantly grow headcount at its London office, and will open new offices in Spain and Germany
Admo.tv, the TV and radio…
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Viacom Agrees to Acquire Pluto TV
Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution
Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto…
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Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software
The software now includes over 150 data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and more
Mvix, a leading provider of content-rich…
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Anand Das Joins as Advisor at Lemma Technologies
Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is proud to announce Anand Das as an…
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Fusion92 Promotes McCarthy To SVP, Media & Activation Services
Chicago-based Fusion92, an independent marketing innovation agency, announced Meghan McCarthy is being promoted to the newly created position of Senior Vice President, Media &…
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