Native & Programmatic Advertising

Advertisers can now seamlessly reach CTV, OTT-TV and digital video audiences at scale to improve brand experiences and marketing outcomes Nielsen and FreeWheel, A Comcast Company…
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Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s…
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Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations)  announced that effective immediately, NBC and Telemundo owned…
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Emerging technologies such as blockchain, AI, and big data are driving development and innovation in the advertising industry. Japanese advertising giant Hakuhodo released a message on…
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Additional Courses Will Bring Comprehensive Educational Offering to Digital Marketers Bounteous, a Google Marketing Sales Partner and leader in creating big-picture digital…
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Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, announced the hiring of Eunice Park to the role of Vice President Global Sales. Prior to Zixi,…
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To Offer U.S. Brands AI-Powered Interactive Audio Ad Campaigns DAX, the world's most sophisticated digital audio advertising platform, announced an exclusive partnership with …
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Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners PubMatic, the publisher-focused sell-side platform…
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BrightSign Owners Will Now Be Able To Connect Their Screens And Ad Inventory To Adomni's Ad Marketplace And Have Control Over Their Content Through The New Adomni Ad Marketplace For…
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77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. Proof of it actually exists. The numbers don't lie. Even so, global…
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