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Native & Programmatic Advertising
Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group,…
Deal combines Gracenote's gold-standard ACR tech with the industry's first cross-broadcaster, cross-distributor Ad Delivery platform to make Smart TV addressability a reality
Nielsen…
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Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest…
Q4 and Full-year 2018 performance metrics highlight how evolving media consumption trends drive new opportunities for high-impact, brand-safe campaigns
Extreme Reach, the complete…
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Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital…
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence
Amobee, a global digital advertising technology company, announced an agreement with…
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Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative
Unique integration between Beeswax's Bidder-as-a-Service™ technology and Operative's publisher-facing order management system breaks barriers between traditional and digital media…
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New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though…
Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future,…
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Connatix Bolsters Product Suite with Acquisition of Israeli Startup Kamidoo
Move enhances the next-gen video platform’s existing content solutions for publishers with natural language processing
Connatix, the next-generation video platform for…
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APR Expands Into APAC, Hires Jonathan Parker as Managing Director
Advertising Production Resources (APR) announced that it has expanded its Asia-Pacific (APAC) business as part of a strategic effort to better service regional and global clients.…
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Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic…
Leading native platform becomes the industry’s first solution to offer a fully holistic auction for direct sold campaigns, server-side bidders, client-side bidders, native exchanges,…
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TVSquared Partners with TiVo for Deterministic Attribution
Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available
TVSquared, the worldwide leader in TV attribution, has partnered…
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Second Measure Closes $20 Million Series A Funding Co-Led by Bessemer and Goldman Sachs
Second Measure, a technology company that analyzes billions of everyday purchases to answer real-time questions about consumer behavior, announced it has closed $20 million in a Series…
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