Native & Programmatic Advertising

More content and greater access are transforming viewers' TV experience and rewriting the rules for TV advertising strategies Comcast Spotlight, the advertising sales division of…
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TEGNA’s Premion Leveraging MadHive's Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known for innovations…
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Industry veteran brings over 20 years of market experience and technical expertise Zixi, the industry leader for enabling dependable, live broadcast-quality video over unmanaged and…
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Consumer study addresses content consumption among today's connected consumers Parks Associates research finds OTT video services have transitioned back into the home's living room,…
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Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for all Channels, Ad Units and Buying Tactics Centro, a global provider of advertising…
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Number of Recertified Companies Nearly Triples from 37 to 102 Over Prior Year, Total Recertified Seals More Than Double from 62 to 139 The Trustworthy Accountability Group (TAG), an…
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Media companies can now measure TV tune-in lift across Google Marketing Platform Samba TV has announced an integration that allows broadcasters, networks, and media companies to…
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Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is pleased…
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Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions. The announcement comes as KORTX sees continued…
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LiveYield’s ability to connect granular, real-time revenue data to Prezna’s spend data provides a real-time actionable P&L for every piece of content Pub Ocean, a technology…
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