Native & Programmatic Advertising

New, affordable ad-fraud and bot protection for advertisers, marketers, publishers, website owners and the ad tech industry Escalated recently announced the launch of their…
Read More...

Global advertising technology leader The Trade Desk is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the founder and has been the Managing Partner…
Read More...

Westwood One to utilize Nielsen National Media Impact to quantify the effect of adding Network Radio to Television Media Plans Nielsen announced that Westwood One has expanded its…
Read More...

Companies at Launch Include Disney's Media Networks, Turner, Xandr, Comcast's FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO and Inscape America's…
Read More...

Partnership is founded upon a mutual vision of revolutionizing business-to-business (B2B) marketing Orb Intelligence announced the public launch of their B2B Audience…
Read More...

The new partnership will power real-time analysis on the industry's largest independent ad exchange Sigmoid, a leader in real-time interactive analytics solutions for advertising…
Read More...

5B connected device profiles give brands and marketers an alternative to the walled gardens for data enrichment and deep audience insights The Kochava Collective, the world's largest…
Read More...

Integral Ad Science (IAS) announced that Tony Lucia will join the company as Chief Technology Officer (CTO), effective 01 April, 2019. Lucia who most recently served as SVP, Software…
Read More...

Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video content in 2019, and studies show more than half of…
Read More...

Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, announced it has selected White Ops’ pre-bid prevention…
Read More...