Native & Programmatic Advertising

The industry-leading Crossix DIFA™ Platform now supports TV measurement and optimization Crossix announced it has launched DIFA TV, a television advertising measurement platform.…
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Valassis, a leader in activating consumers through intelligent media delivery, released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The…
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Calif Independent digital identity resolution company, Drawbridge, formally announced that it has integrated The Trade Desk’s unified ID solution as a destination within its Identity…
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WHO: DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile…
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Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a new study by IPG Media Lab, using data from TVision, TV has a…
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Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has reached a long-term agreement for…
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Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply…
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Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’…
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Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of its new hourly bidding solution…
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Bidooh expands global network to South Africa with new licensing agreement Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it…
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