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Native & Programmatic Advertising
Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake
Kaltura, the leading video technology provider, has announced that it has formed a strategic partnership with Dativa, the leading TV data consulting company, to develop the industry’s…
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BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy
SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners
SpotX, the leading global video advertising and…
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Videa Releases New Research Connecting Adaptability to Staying Relevant in TV
Executives Also Cite Growing Impact of Automated Buying and Selling Processes
Videa, an online marketplace for automated television advertising, released the results of their survey,…
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Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital…
UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction with one of the world’s largest…
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Minerva YourTV Now Cloud Service Integrated with ContentWise User Experience Engine
Minerva Networks, the leading provider of next-generation service management platforms for connected entertainment, and ContentWise, the user experience and metadata automation…
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Redbox Taps TiVo to Increase Personalization and Content Discovery
TiVo will Help Redbox Deliver Customized Content Experiences to Consumers Across Redbox Kiosks, On Demand and Mobile
TiVo Corporation, a global leader in entertainment technology and…
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Nielsen Expands Connect Partner Network, Industry’s Most Open, Tech-Driven Partner Ecosystem
This Network Includes Further Simplified Standards of Entry, as Well as Five New Tech Innovator Partners
Nielsen announced an expansion of its Connect Partner Network, the industry’s…
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TEGNA Selects Alphonso For TV Attribution For Local Advertisers
TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT…
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11 Ways to Leverage Snapchat for Event Marketing
Fuse released new data on tips to use Snapchat at an event. Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under…
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Zappi Launches New Creative Digital Tool to Improve In-Context Advertising Insights
Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi Creative Digital, a new digital advertising…
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