Browsing Category
Native & Programmatic Advertising
Ad Council Announces New Members of Board of Directors
The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its Spring meeting…
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Stingray Selects Triton Digital for Digital Audio Monetization
Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology company in Montreal, has selected Triton…
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Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising
Pandora to Originate and Manage More Than 35,000 Annual Audio and Display Ads with OpenText Media Management
OpenText, the global leader in Enterprise Information Management (EIM),…
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605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV
605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship with Research Measurement Technologies…
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Telaria Partners with Hulu to Reveal Emerging Alliance Between Connected TV and Direct-To-Consumer…
New research shows DTC shoppers are two times more likely to purchase a product after seeing an ad on CTV than on linear television
Telaria, the complete software platform to manage…
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Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to…
New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership
Hearst Television, a subsidiary of Hearst, and FreeWheel, A…
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DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales
DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV.
"Dave will apply his insights into the rapidly changing media…
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4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence…
New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets
4C and iQ Media…
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IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First…
Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30%
Google’s shift to first price auctions creates more transparency for media buyers and sellers - but…
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AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for…
Expanded Ability to Drive Efficient, Scalable Growth Across Search, Social, & Ecommerce Campaigns Delivers Key Advantages
AUDIENCEX, a leading provider of digital marketing…
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