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Native & Programmatic Advertising
AdStage Announces the Launch of AdStage for Google Sheets
AdStage launches a new product that brings your cross-channel advertising data into Google Sheets, starting at only $29/month. AdStage has eliminated annual contract requirements so all…
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Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising…
Extreme Reach announced that James Shears, former General Manager of The Trade Desk’s Advanced TV practice, has joined the company in the role of VP, Advanced Advertising. A recognized…
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Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs
New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory
Beachfront announced its new MVPD-side technology stack to…
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Beeswax Announces “Bid Models” to Power Programmatic In-Housing
Latest Product Signals Next Step in Making "Bring Your Own Algorithm" a Reality for Programmatic Media Buyers of All Sizes and Sophistications
Beeswax, the industry's first extensible…
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New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize
A new study by Advertiser…
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QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities
QuanticMind announced its Spring 2019 product release, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization from paid…
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OpenText Invests and Drives Growth in Asia Pacific Region
OpenText Enterprise World Asia Opens in Singapore
OpenText, a global leader in Enterprise Information Management (EIM), announced the opening of Enterprise World Asia, an Asia…
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GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis
The real challenge: WebRTC is a serverless communications protocol, and WebRTC malvertising is only detectable via behavioral analysis. Blacklisting – the most frequently used method to…
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Engageya Launches “Stories” Unit For Mobile Publishers
Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites.
Storiya will enable…
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605 Expands Executive Team with Strategic Additions to C-Suite and Product Management
Fox Networks alum Noah Levine tapped as Chief Revenue Officer; Caroline Horner named SVP of Product Management
605, an independent data analytics company that measures the impact of…
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