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Native & Programmatic Advertising
Ntooitive Expands Connected TV Platform
N2TV Empowers Brands to Grow Using a Comprehensive Approach to Acquire and Engage Audiences with Customized Campaigns
Ntooitive, the end-to-end digital technology partner marketing…
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Triton Digital Integrates with Google Display & Video 360
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated its audio SSP (Yield-Op) and programmatic audio…
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Conviva Q1’19 Streaming TV Data Confirms Accelerating Industry Growth; Uncovers Surprises in…
Streaming TV viewership up 72% YoY, advertisers shocked at 47% fail rate, streaming quality improves while issues abound, Amazon Fire TV gains 7.2% device market share while Roku…
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365 Retail Markets Inks On-Screen Advertising Partnership With Advana
365 Retail Markets said Advana, an advertising technology company, will be adding 365’s 20,000 plus micromarket screens including kiosks, digital signage, mobile and AirVend screens to…
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Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces
Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain
Media.net, a contextual advertising company emerging as a leader in programmatic, made a…
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Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns…
New product follows more than 400% growth in Factual’s current measurement offerings
Factual, the location data company, announced Measurement Intelligence, a new product that helps…
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Pocketmath Names Joanne Joynson-Hewlett as CEO
Audience Network and Programmatic AdTech Leader to Raise Company’s Long-Time CFO and Industry Leader’s Role to Helm Its Next Phase of Growth
Pocketmath, a global leading technology…
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Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad…
OOH Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas
Geopath,…
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Neustar Names Gregg Galletta to Lead Data Strategy
Last week, Neustar, Inc. announced the appointment of Gregg Galletta as Vice President of Data Strategy. Gregg Galletta will lead the overall data strategy which fuels Neustar’s…
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Tetra TV Launches Transparent Advertising Network for Connected TV
Today, Tetra TV, LLC has announced the launch of the industry's first connected TV-focused advertising network of 100+ video content providers.
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