Browsing Category
Native & Programmatic Advertising
Everflow Releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and…
This feature allows marketers and brands to set deterministic rules for proactively optimizing partners and their sources based on those rules
Everflow, the cloud-based Partner…
Read More...
Read More...
Entravision Appoints Karl Alonso Meyer as Chief Revenue and Product Officer
Entravision Communications Corporation, a diversified global media and advertising technology company serving Latino consumers, announced the appointment of Karl Alonso Meyer as Chief…
Read More...
Read More...
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game…
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends
Premium digital technology company, PubMatic, released its first Quarterly Mobile Index…
Read More...
Read More...
PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic
Place Visit Stream and Rich Media Ad Units Combined To Maximize Audience Discoveries
PlaceIQ, the company building a new model of consumer behavior with location data and insights,…
Read More...
Read More...
4INFO Adds Smart TV Data Through Partnership with Inscape
Enabling Media Companies, Brands, and Marketers to Plan, Target and Measure Cross-Device and Cross-Platform Campaigns
4INFO, an identity and media solutions company, announced a…
Read More...
Read More...
New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend
“The State of D2C Marketing 2019” from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands
As more brands focus on their own eCommerce…
Read More...
Read More...
Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper…
Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root
Brand Networks, the innovative technology provider and media…
Read More...
Read More...
Sreekant Lanka Joins iQuanti as Head of Paid Media
The former Head of Google's Programmatic Advertising Strategy to lead iQuanti's efforts to drive superior paid channel performance through advanced data modeling
Digital marketing…
Read More...
Read More...
ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance
TV social audience growth up 16% in Q1 2019, Social engagement up 6% for TV industry
ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019…
Read More...
Read More...
Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal
New long-term agreement adds four newly-acquired Lockwood stations to Comscore partnership, and renews a fifth
Comscore, a trusted currency for planning, transacting and evaluating…
Read More...
Read More...