Native & Programmatic Advertising

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest…
Read More...

New partnership will provide linear TV media buyers with access to the broadest cross-screen video inventory, flexible execution options, and data-driven expertise SpotX, the leading…
Read More...

New partnership will generate insights on the importance of accurate cross-platform measurement Comscore, a trusted currency for planning, transacting and evaluating media across…
Read More...

Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV Extends Lead in Omnichannel Identity and Data Connectivity…
Read More...

NCC to Support OpenAP's Advanced Audience Segment Definitions, Enabling Advertisers to Seamlessly Extend Their OpenAP Segments Across the NCC TV Footprint NCC Media, the national TV…
Read More...

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a…
Read More...

New hyper-targeted marketing push looks to redefine "lunchtime" Carl Buddig and Company (Buddig), along with their newly appointed agency of record, Fusion92, will launch a national…
Read More...

Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio company in the US, will advance radio…
Read More...

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, acclaimed independent…
Read More...

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 US election cycle is expected to be the most expensive in history with an…
Read More...