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Native & Programmatic Advertising
MomentFeed Reports “Customer Brand Loyalty is on Life Support”
Only 18 Percent of Consumers Search on Mobile for Brand Names
MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are…
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Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While…
CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace
Digital advertising is in full on growth mode across two…
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Outbrain Announces Strategic Global Partnership with Evolve Media
Evolve Media will implement Outbrain’s Smartfeed and Audience Development Suite to drive consumer engagement & revenue initiatives
Outbrain, the world’s leading discovery and…
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SpotX Integrates IAB Tech Lab’s Open Measurement SDK
SpotX clients can now easily access third-party viewability and verification for in-app mobile ads
SpotX, the leading global video advertising and monetization platform, announced the…
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MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and…
MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering
MGID, the global pioneer in native advertising, has…
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boostr Announces the End of Siloed Ad Sales and Operations with the General Release of Its…
boostr, the first of it’s kind, next-generation CRM platform designed specifically for media & advertising companies, announced that its omni-channel order management system (OMS)…
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Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising
New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads
Simpli.fi, the leading programmatic platform for addressable, mobile, and…
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Baidu and Snap Inc. Renew Sales Partnership to Reach Outbound Chinese Advertisers
Baidu, Inc. and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorizes Baidu to act as Snap’s representative to advertisers…
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Criteo Takes Steps to Improve Advertiser ROI; Achieves Multiple Trustworthy Accountability Group…
Advertising Platform for The Open Internet Earns TAG Certified Against Fraud, Inventory Quality Guidelines and Certified Against Piracy Seals
Criteo S.A., the advertising platform for…
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OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of Its Marketplace…
dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0
OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has…
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