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Native & Programmatic Advertising
Joveo Strengthens Leadership Team With the Appointment of Vice President of Engineering
Joveo, the leader in programmatic recruitment technology, announced that Prajakt Deshpande has joined the company as Vice President of Engineering. His responsibilities include…
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Second Stop: TechnoFrolics Introduces Out-Of-Home Advertisers to the FrameGlide|Spin Browser…
Spin-gliding through video - a popular museum technology pioneers new frontiers
With the public drowning in an ever increasing surge of OOH and digital advertising, TechnoFrolics…
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Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities…
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices
Catalina Marketing, the…
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AdLedger, MadHive, Industry Index Outline the Complexity of AdTech
Study Shows Brands, Agencies and Publications Are Suffering from Vendor Overload, Point-Based Solutions Unable to Solve Underlying Industry Problems
The convoluted digital advertising…
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Merkle Releases Its Q2 2019 Digital Marketing Report
Report Features Microsoft’s Strongest Spending Growth in Three Years and Continued Growth of Amazon Ads Sales
Merkle, a leading technology-enabled, data-driven performance marketing…
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MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY
Progressive named top buyer of native ads in Q1 of 2019, followed by HomeServe and LendingTree
MediaRadar, the leading advertising intelligence and sales enablement platform,…
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MDC Partners Forms New Network to Unite the Power of Media, Technology and Data
Michael Bassik and Brad Simms to Lead Collaborative Group
MDC Partners Inc. announced the formation of a new media, technology and data network designed to bring addressability to…
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Verve Awarded IAB Tech Lab Open Measurement SDK Certification
Verve Ensures Transparency and Measurement of In-App Media with IAB OM SDK Certification
Verve, the leading platform for location-powered programmatic video and display marketing,…
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Nielsen’s TV Ratings Platform Moves To AWS
Nielsen’s Core National TV Measurement Processing Modernizes Its Traditional On-premise Servers To A Cloud-based Infrastructure
Nielsen announced that as part of an ongoing initiative…
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Kaltura Launches New Integration with Zoom Video Communications
Customers can now easily, edit, enhance, transcribe, manage, search publish and distribute Zoom recordings
Kaltura, the leading video technology provider, announced that it has…
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