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Predictive Analytics
Predictive Analytics
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages
Experian has announced the Experian activation…
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a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs
Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership withInscape Data Inc., the leading provider of…
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Text Messaging: How Salesforce Is Leading Ultra-Connected Sales Conversations and Chats with…
Salesforce LiveMessage Expands Global Reach, Now in 24 Countries
Text messaging has come a long way at Salesforce since the company bought Heywire on 7 September 2016. A very…
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TIBCO Brings Edge Innovation to Customers and Partners at its Global User Conference
TIBCO NOW 2018 Enables Organizations to Align Digital Transformation Implementation with Business Strategy
TIBCO Software Inc., a global leader in integration, API management, and…
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SPLICE Software’s Dialog Suite Shortlisted for Business Intelligence Category in SaaS Awards
SPLICE Software is a finalist in the 2018 SaaS Awards Program in the category of Business Intelligence or Analytics.
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Tylie Ad Solutions Continues Growth with Addition of Jack McKee as EVP of Client Development and…
Tylie Ad Solutions, a leading provider of cross-channel streaming and delivery services, announces the hire of Jack McKee as EVP of Client Development and Marketing.
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Broadridge Adds Atom Analytics Founders to its Data and Analytics Business
Broadridge Financial Solutions, Inc. (NYSE: BR), a global fintech leader and new addition to the S&P 500 Index, has hired Matt Schiffman, Tim Kresl and Alex Golub-Sass, founders of…
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TikaMobile Introduces Analytic CRM Platform for Medical Device National Account Teams to Increase…
TikaMobile, the premier leader in cloud-based business intelligence and CRM software for the global life sciences industry, announces their new advanced analytics platform, TikaNAM
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FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product
FeedStock, a leading provider of business engagement analytics, today announced the completion of a round of fund-raising. Securing the company's financial future, this round comprises…
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What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions
Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality sales process originates with the discovery call.”
A discovery call is…
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