Interviews

Programmatic Advertising technologies have fundamentally transformed media buying and performance marketing from an efficiency standpoint.  How do programmatic advertising strategies…
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The need for humans in sales isn’t going away, we just continually need to re-tool. Adobe recently added Judith Hammerman as their Head of Audience Manager. Judith revealed her journey…
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AI is here... and it’s real in sales technology. If you aren’t ready to embrace it, your chances of success are slim. In an interview with Dustin Deno, SVP, Sales at Maropost sat down…
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Adam Sirois, VP of Sales at BounceX, reveals how his team achieves sales revenue goals with human skills and assistance from automation technologies. 
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Sales Ops is always evolving, and our successful use of digital to promote inbound web traffic has been a fundamental base of our sales expansion. Sales Revolutions is more about…
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The more data you have about your customers, the smarter you can be in your approach. Creation of content based on data is a great example of how things have changed the paths for…
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Sales, Marketing, and Customer Success teams-- they need and deserve sales engagement tools that help them work smarter, more efficiently and more collaboratively so they can meet both…
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For sales tech, AI is an evolution of expert systems and knowledge management, combining rules engines and predictive behavior analysis to automate parts of the sales funnel. Both…
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Copper (formerly ProsperWorks) helps customers to acquire data automatically and provide insights that expand the customer funnel using best-in-class sales technology.
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Technology Enables Us to Automate Certain Processes and Tasks, but We Remain Bullish on Human Interaction.
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