The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down…
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Interviews

Sales-Marketing Partnership Critical to Drive Revenue Growth for Businesses

Sudipto Ghosh May 30, 2018 22

"At LeanData, we believe that companies provide content that humanizes the face of their brand", says CEO Evan Liang
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Interviews

The Spiraling Rise of Sales Enablement, Just Backed by Better Science

Sudipto Ghosh May 23, 2018 10

While content marketing’s major function is to generate customer-facing content, its team of writers should also be working to produce sufficient amounts of enablement content to…
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Sales & Marketing

The Growing Role of Salesforce in the Marketing Attribution Ecosystem

Sudipto Ghosh May 22, 2018 10

Bonnie Crater Thinks That a Marketing-Centric Solution Doesn’t Show the Whole Revenue Picture (Inclusive of Sales) and Doesn’t Drive Alignment Within the Greater Organization.
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Interviews

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Rohan Jagan May 21, 2018 0

The SalesTech Star Interview Series with Bastian Grimm is a fun Q&A style chat. It follows a two-part format On SalesTech, and This Is How it Work.
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