Interviews

In this interview, Erin Murphy states, "Without call analytics, you don’t realize how your agents are losing customers, let alone how the top performing agents are winning customers."
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AI in sales programs will help people find the right training, curate the right leads, efficiently spend resources, and ultimately close deals. With age, Sales teams are turning…
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Altify CMO, Patrick Morrissey Altify, explains how their company is delivering best practice sales coaching for digital sales transformation and help sales teams more effectively using…
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To better understand how modern businesses can create and sustain "sales mastery" with B2B tools, AI, and enablement models, we spoke to Jim Ninivaggi, Chief Readiness Officer at…
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Atomic X recently launched a chatbot for B2B sales and marketing. It's called Rufus. Chatbots for marketing and sales are certain to rule the roost in the years to come.
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We’ll eventually reach a stage where the value chain will be aligned, and data-driven app marketing will indeed be 100% data and technology-driven App Sales Automation.
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In this interview, Katie Bullard says that sales intelligence should deliver data on the right target contacts at the right target accounts at the right time and with the right contact…
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The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down…
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"At LeanData, we believe that companies provide content that humanizes the face of their brand", says CEO Evan Liang
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While content marketing’s major function is to generate customer-facing content, its team of writers should also be working to produce sufficient amounts of enablement content to…
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