Interviews

Forecasting and visibility are the two biggest roadblocks that B2B and tech sales teams struggle with feels Patrick Rodgers, CEO and Co-Founder at Canopy. Catch this complete…
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2020 has been a year of challenges, new learnings and revised priorities! But when it comes to tech sales, what has changed amid the ongoing pandemic? In this interview,  Cody…
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Going forward, B2B sales operations, will look fundamentally different from what they were before the Covid-19 pandemic, while the role of sales and marketing will also transform…
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You must know the specific attributes of your audience and then translate your product features into values and benefits, to match these to the specific needs says Roy Brockman,…
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A unified CRM system that blends together rich functionality for sales, marketing and service on one platform is a good way to increase team alignment and foster better business…
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Focus on two main key elements during this trying time –> communication and better collaboration shares Tricia Bonora, Vice President, Channels at OPAQ in this interview where she…
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Now more than ever is the time for sales and marketing leaders to better understand their customers’ needs while being empathetic toward them. Patrick Lannon, Chief Renewals Officer at…
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Despite it being a challenging time for most businesses, sales quotas and targets are not going to go away during the Covid-19 era…but what businesses can do is be reasonable in the…
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Emerging technologies are playing a significant role in redefining how sales and marketing tools are built including how teams use these technologies (like AI) to their greater benefit.…
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We had Ben Budde, VP of Sales at Sales Engagement platform Groove joining us in this interview to share a few thoughts on sales leadership while also sharing interesting technology…
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