Interviews

Create trust quickly through digital channels during this global pandemic suggests Vinay Bhagat, tech entrepreneur and CEO/Founder of TrustRadius, a trusted customer voice and insights…
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Sales and marketing in 2021 will have to be more virtual, targeted and engaging and if it becomes all of these things, it will be much more rewarding for everyone shares Jafar Syed,…
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Focus on your performance driven media strategies to drive better ROI from overall sales and marketing efforts, rely more on video during these times and improve your email sequencing…
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We need to remember there is a human side to business as things change during this new normal due to the Covid-19 pandemic.  While we still need to conduct business, showing a little…
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Brands that stop talking about features and start talking about actual impact of their product and service will win big feels Liza Nebel, Founder, President and CEO at BlueOcean. In a…
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Covid-19 will leave a lasting impression on the worldwide tech and B2B marketplace, that much is certain. When it comes to sales and marketing roles and martech / salestech…
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Constant surveillance or micromanaging a sales team are going to be counterproductive; both of these actions indicate a clear lack of trust. But when working remote is the new norm for…
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A lack of in-person events being met with a rise in virtual events in this new normal are  transforming how sales teams are adjusting their remote selling strategies and diverting their…
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As Mark McClure of Babel Street puts it, “At the end of the day, the job of sales leaders and sales teams hasn’t changed — they need to generate sales even in a downtime. The…
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The programmatic ad buying experience is changing; the transforming needs and behaviors of users during this new normal brought on by the Covid-19 pandemic is impacting how consumers…
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