Interviews

The Covid-19 pandemic has disrupted the broadcast calendar and traditional tent pole planning cycles for media and advertising. But the good thing is, with new challenges, come new…
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To beat the biggest challenges arising out of the ongoing Covid-19 pandemic, it is crucial for sales and marketing teams to double-down on their martech and salestech investments and…
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Sales reps that are smashing their numbers today are those who have figured out how to make personalization scalable for their target buyers. So it’s more crucial than ever to focus on…
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“In marketing you have to take some chances, some things will flop and that is ok, it’s more important to learn from them,” shares Jill Ransome, Chief Marketing Officer at Tangoe while…
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To stay relevant and accessible during these trying times, sales and marketing have to optimize their digital channels and find better ways to build trust with customers; Zayd Enam,…
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Remote work is a not a new concept anymore, but with the Covid-19 pandemic, the global workforce and many more industries have learnt to adapt to a model that allows a more seamless…
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So many businesses focus on capturing data for data’s sake, but they do little with it to really improve the business feels Dean Brown, VP of Agency Partnerships at Selligent. In this…
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One of the biggest outcomes of the Covid-19 pandemic on workplace or “marketing and sales’’ culture is that companies worldwide will now acknowledge that many of the activities…
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With increased pressure for lowering costs and increasing revenues, now more than ever, sales / marketing teams will have to find ROI through improved standards, better efficiencies in…
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Business intelligence provider SMARTe, has witnessed steady growth since their inception in 2005. The company now serves the core data needs of over 300 global customers. Sanjay Gala,…
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