Interviews

Leveraging data to better understand which specific post-COVID-19 marketing and sales strategy or activity will be most effective in the new normal is crucial to growth and success.…
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Continuously understanding what your customers need and redefining your product or service roadmap to suit those criteria are key elements in meeting expectations and ensuring steady…
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Pekka Koskinen, Founder and CEO at Leadfeeder joins us for a quick chat to share a little about LeadFeeder’s inception and growth through the years while highlighting a few of the…
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Minimizing churn is just as critical as new customer acquisition. In order to do this well, it is imperative for teams to improve the level of connection and information shared with…
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The tools you choose to use to enhance your sales and marketing programs have to also help you improve your overall customer experience and customer buying journey. In this chat with…
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It’s clear that the business and software technology worlds will be changed forever as a result of the ongoing COVID-19 pandemic. Sam Zayed, Chief Revenue Officer at Conga discusses a…
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Is the future of retail set to now turn into a touchless shopping experience? In this chat with SalesTechStar,  Jaime Bettencourt, SVP of Global Account Management at Mood Media…
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The shift to working from home because of an ongong pandemic has caused further distancing of teams and if not kept in check, this can create future silos that can create a negative…
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Covid-19 has not only forced leading sales and marketing teams worldwide to rethink their strategies, the pandemic has also impacted how retailers need to plan store visits and customer…
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Innovative sales and marketing technologies that enable better collaboration and seamless communication to drive inter team alignment will have an enduring impact on businesses long…
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