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In App Marketing
Nintex Introduces New Automation Apps for Sales Professionals
Nintex Drawloop DocGen and Nintex Drawloop DocAutomation with Nintex Sign help sellers shorten the sales cycle and attain higher win rates by quickly and easily automating key sales…
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New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners
PubMatic, the publisher-focused sell-side platform…
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Valassis Acquires GET1FREE, Inc., Continues Growth in Local Solutions
New Acquisition Bolsters West Coast Direct Mail Presence
Valassis, a leader in activating consumers through intelligent media delivery, today announced that it has acquired…
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iWave Releases New Updates to iWave for Salesforce App
iWave upgrades Salesforce app with greater bidirectional functionality, improved interface, and increased batch scoring capabilities
iWave, one of the industry's top fundraising…
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Domo Named a Winner in Dresner Advisory Services’ 2018 Wisdom of Crowds Technology Innovation Awards…
Domo, provider of the leading cloud-based operating system for business, announced it has been named a winner in the Dresner Advisory Services’ 2018 Technology Innovation Awards,…
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Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It
A New Book Reveals the Truth in the Digital Marketing World
The founders of marketing agency, Metric Digital, have released their new book, Badvertising.
Anybody who has been…
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Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users,…
With 77 percent average churn, immediate value and superior customer experience become critical competitive differentiators
Mobile marketing engagement and analytics platform…
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Cisco and AppDynamics Ignite New Era of AIOps, Unveiling Vision for the Central Nervous System for…
The Central Nervous System for IT gives enterprises the deepest visibility into complex multi-cloud environments, delivers machine learning insights, and automates tasks to free…
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Introducing BizSwipe – An iOS & Android Networking App for Businesses, Social…
BizSwipe, LLC announced the release of the BizSwipe app for iOS and Android mobile devices. The app matches businesses and social influencers who want to form mutually beneficial…
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SalesTech Interview With Bhaskar Roy, Head of Growth at Workato
Tell us about your role at Workato and the team you handle.
I’m the VP of Growth at Workato. The team I oversee is mostly marketing—from product to content—but it also includes our…
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