Guest Authors

As the digital world becomes more integrated into the daily lives of consumers due to the growth of eCommerce, the distinction between online and offline sale channels has become…
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Businesses are grappling with increasing economic and competitive pressures, which has forced them to re-evaluate technology investments and even cut back on spend. Often, customer…
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Sales and marketing, a duo that needs each other but rarely plays nice together. The two should have a collaborative and symbiotic relationship; after all, they are both dependent on…
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Unlocking Your Potential: AI-Powered Time Management The modern workplace is a whirlwind of activity – from admin tasks to deadlines, meetings to emails, all vying for the workforce’s…
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Interest in artificial intelligence has boomed this year following the popularization of generative AI tools like ChatGPT, with many organizations scrambling to incorporate advanced AI…
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The buying journey has changed, and B2B companies must keep pace. Salesforce’s State of the Connected Customer report found 53% of buyers feel companies are not adapting to their…
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Early in my sales career, when I was employee no. 15 in a B2B startup, my fellow sales reps and I were issued strict marching orders to meet our quotas: write 250 emails and make 100…
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There’s a good reason why average handle time (AHT) is a top KPI for contact centers: shorter call times show respect for the customer’s time and give agents more bandwidth for…
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The retail industry is undergoing a transformation in the digital age, with consumers expecting seamless and timely communication from the brands they interact with. However, a recent…
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