Guest Authors

B2B is Evolving B2B selling looks entirely different than it did just a few years ago. The market is changing faster than ever; buyers are more attuned to their technical needs, and…
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A 2021 Gartner survey found that 64% of executives believe the ongoing talent shortage is the most significant barrier to adopting new technologies. And that sentiment remains true…
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In the face of ongoing market challenges and increasing customer demand, organizations must fast-track the transformation of their revenue lifecycle to adapt swiftly and ensure…
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The holidays may be jolly, but small business owners aren’t always laughing all the way to the bank, despite the seasonal sales increase. Perhaps it’s the pressure of the winter season,…
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With the major global shift to remote work that came on the heels of the COVID-19 pandemic, sales teams have had to adapt to a new way of working and training. Leaders within the sales…
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In the fast-paced world of technology companies, the role of Chief Revenue Officer (CRO) holds immense importance for growth and success. Drawing from my experience as the former CRO of…
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SRM Leaders Enjoy 16% Better Win Rates, 34% Greater Revenue Than Laggards. Here Are the Keys to Their Success Enterprises are moving away from legacy manual, ad hoc response management…
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As we reflect on the year’s B2B commercial trends, sales enablement stands out in terms of its sheer growth. Against a backdrop of economic uncertainty, many companies invoked the sales…
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Hot on the heels of the excitement around AI’s massive potential to automate countless tasks came fears that this very productivity would put many professions at risk - from writers and…
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The ecommerce industry is constantly evolving, and staying ahead of the competition requires businesses to continuously re-evaluate the ways they work. Too often, ecommerce companies…
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