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Today is Equal Pay Day and Here’s What Sales Teams Nationwide Need to Know
Equal Pay Day affects every employee and every organization across the country and the globe, including sales organizations. The wage gap between men and women has been well documented.…
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Is SEO the Future of Successful Apps?
Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. This means that it is…
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Why A/B Testing Is Mission Critical to Any Sales Organization
By now, you know that when we think about modern sales, we are talking in large part about the science of sales. Like a scientific experiment, you should always be testing multiple…
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Metrics to Measure in a Modern Sales Organization
If you are familiar with real estate, you might have heard the term highest and best use.This is an important concept in determining the value of real estate.The highest and best use of…
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Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip…
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When Is an Emoji More Than Just an Icon?
Each year hundreds of new icons are added to the library we use every day on our phones. They give us the ability to choose the right emoji not only to communicate our mood and what…
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Is Voice-Enabled Shopping Retail’s Missing Link?
This past holiday season, voice-activated shopping was among the various options consumers had available to make their purchases. Technologies such as Amazon Alexa and Google Assistant…
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In-App Advertising Fraud: The Biggest Threats to Advertisers
In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the US. Not surprisingly, as brands allocate…
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The Greatest Choice You Can Give Consumers
User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both…
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Why Context is The New King in Marketing
We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one of the original forms of targeted marketing…
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