Guest Authors

Messaging apps can be hugely advantageous for digital customer engagement strategies, offering a multitude of benefits such as increased privacy, an alternative to live chat, new…
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Gartner defines gamification as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” In some circles, a stigma has developed…
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One of the main concerns of many sales executives at the moment is providing clients with creative ways to solve for disconnected customer experiences. In our industry, the most…
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In this guest post at SalesTech Star, Pippa Edelen reveals how AI and interactive technology can improve the efficiency of your sales team.
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In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when…
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If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books or SaaS-based tools, how you make feel your clients when…
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The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of…
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Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and they like to take…
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These days, it isn’t hard to find a chorus of experts singing the praises of AI. It’s a heady time, and while all the talk and promises are exciting, it may not be time to pop the…
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While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief…
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