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Taken for Granted: The Many Problems Solved by the Modern Ad Server
The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of…
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Advertisers and Creators Benefit from a Brand Suitability Score
Three years ago, advertisers started to take viewability seriously, debating hotly between a hard-line 100% requirement or something more realistic like the now-standard 75%. This…
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Sales Hack: How to Grow Business with Steady Sales Flow?
Most successful small and medium-sized business operators are known to continuously search for different opportunities to grow their business and expand their clientele. Business…
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Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation
If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how major brands are working their marketing, you probably haven’t missed…
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How to Align Your Organization’s Customer Success to Drive Sales
Establishing company-wide processes that align employee success with customer success has a significant impact on a company’s growth and profitability. Not only does this drive Sales,…
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Best Live Chat Practices Operators Should Implement While Providing Support to Visitors
When you go to a supermarket to buy groceries, you probably expect the clerks to be around and help you out when needed. Where to find a specific item, what are the differences between…
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Why CMS Shouldn’t Be Your Go-To for Legal Content
A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access to content, organizing a blog and much more. From Squarespace to…
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A Look Back: Timing Is Everything for Memorial Day Emails
Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest…
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Presentations: The Final Step in the Sales Funnel
While easy to take for granted, PowerPoint presentations are often the last stop in the Sales Funnel, which makes them critically important. Typically, a prospective client will enter…
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Sales Organizations Can Follow Repeatable Paths to Their Goals
Sales organizations at high-growth companies need more than just top sales people to reach their goals. It may be easy to say that they need things like processes and operational…
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