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Strategic Planning vs. Tactical Planning for SaaS Sales
Ever created a clear plan to achieve, be any personal or business goals? Well, it can seem difficult or even discouraging sometimes to handle or achieve the goal without defining clear…
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4 Tips for Using Stock Photos in Marketing
Many teams aren’t aware when and when not to use stock photography for marketing purposes. Here are 4 easy tips marketers should consider when implementing stock photos in their…
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Building the High-Performing Sales Rep
A 2018 survey by CSO Insights found that 84 percent of Sales Leaders do not believe they have the “right team to succeed.” This is a remarkably candid assessment by Sales Leaders,…
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Sales Ops Tips to Drive Revenue
Today’s customer is driving the buying process, thanks to the internet. Buyer behavior had done a 180. Has your Sales organization evolved to adapt? The modern buyer uses search engines…
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Why Gamification Doesn’t Work in B2B Customer Support
If you have ever worked in or been connected to the Customer Support industry, you might be familiar with contact center “contests” or “games” to drive increased performance. For…
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Enabling Technology Sales: How Do Your IT Solutions Stack Up?
For sales leaders, it feels like there are never enough hours in a day. The inbox is overflowing, quotas must be met and executives want ongoing detailed reports, data, and updates. If…
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Taken for Granted: The Many Problems Solved by the Modern Ad Server
The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of…
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Advertisers and Creators Benefit from a Brand Suitability Score
Three years ago, advertisers started to take viewability seriously, debating hotly between a hard-line 100% requirement or something more realistic like the now-standard 75%. This…
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Sales Hack: How to Grow Business with Steady Sales Flow?
Most successful small and medium-sized business operators are known to continuously search for different opportunities to grow their business and expand their clientele. Business…
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Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation
If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how major brands are working their marketing, you probably haven’t missed…
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