Guest Authors

Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance. For retail marketers, the loyalty program is a straightforward…
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The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects.…
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There is no doubt that the shift to “learning from experience” aka learning from data is transforming Marketing as we know it. Artificial Intelligence solves the most nagging problem…
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Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market –…
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Ask yourself this question: Can a country’s government teach lessons to private companies on how to optimally use advanced IT solutions? No, right? Well, here is an example that might…
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We all have the same number of hours in a day, and yet some business owners seem to accomplish infinitely more than others do. How do they do it? Are they especially skilled? Geniuses…
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LinkedIn Live is LinkedIn’s version of Facebook or Instagram Live. This new platform allows users to broadcast live video to their network, and allows company pages to broadcast to…
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When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in? We all know the…
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The complexity of today’s global market means there are more risks inherent in running a business. Between a shifting regulatory landscape and cyber breaches, many companies are…
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Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. 52% of weekly or monthly retail promos target customers that…
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