Guest Authors

With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approach to Artificial Intelligence.…
Read More...

Email is often the key ingredient in cooking up a successful Marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers…
Read More...

It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other Marketing channel). And now that…
Read More...

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an…
Read More...

A landing page is a standalone web page made specifically to advertise or market a product, service, or event. Its main purpose is to lead your visitors to take action, also known as a…
Read More...

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic - Jeff Eisenberg Internet Marketing has become one of the biggest strategies…
Read More...

As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about whether we should be using chatbots in business is…
Read More...

Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process In our post-GDPR reality, compliance has become the watchword for companies of all sizes and industries…
Read More...

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further…
Read More...

Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If…
Read More...