Guest Authors

“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web  One significantly observable trend in today’s times is…
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 Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes…
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If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is…
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Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with…
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A business should be run like a tight ship. There are going to be tons of meetings every day, conferences to attend, symposiums to learn from, networking events to grow in. The…
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Salesforce’s recent acquisition of Clicksoftware illuminates an important point: Customer relationships and field service have more in common than some may think. As competition becomes…
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Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in…
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In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of…
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Lisa Sharapata Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought…
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Companies are constantly changing and evolving. While this is usually exciting to employees who are privy to the long-term company strategy, these same changes can often feel…
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