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Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement
Digital selling is the biggest change in Sales in the last 10 years. Don’t take my word for it, that’s according to Phil Lurie, VP Sales Technology at SAP. Phil supports over 15,000…
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Solving the Advertising Talent Problem with Technology
Though some have tried to ignore it, there’s a giant elephant lumbering about in the room of advertising. We’re a decade into the programmatic marketing revolution and Digital Marketing…
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B2B Marketing Hacks: Lead Follow-Up at Shows…No Excuses!
Why not indeed! There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. The B2B Marketing technology is there to do so as soon as the…
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Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process
Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process.…
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Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?
Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is traded today. In this article, we take…
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5 Ways Marketing and Sales Can Use Creative E-learning to Boost Lead Generation
Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing in on the e-learning market and are…
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3 Considerations for Marketers as AI Becomes a Reality
With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approach to Artificial Intelligence.…
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Identifying the Key Ingredients for Optimizing Customer Experience
Email is often the key ingredient in cooking up a successful Marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers…
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4 Tips for Scaling Your Event Programs in the GDPR Era
It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other Marketing channel). And now that…
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Account-Based Marketing: Flipping the Funnel to Fuel Success
Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts
There’s an…
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