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Top 10 Appointment Scheduling Software For Every Business
A business should be run like a tight ship. There are going to be tons of meetings every day, conferences to attend, symposiums to learn from, networking events to grow in. The…
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Customer Experience Is Field Service’s Biggest Challenge. Here’s What You Can Do About It
Salesforce’s recent acquisition of Clicksoftware illuminates an important point: Customer relationships and field service have more in common than some may think. As competition becomes…
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Taking the Sales Approach to Marketing – Part 1
Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in…
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How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z
In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of…
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Leveraging the Content Lifecycle to Maximize ROI
Lisa Sharapata
Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought…
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How to Grow Your Customers Base During a Transition: Lessons from the Golden State Warriors
Companies are constantly changing and evolving. While this is usually exciting to employees who are privy to the long-term company strategy, these same changes can often feel…
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Headless Commerce: A ‘Best of Both Worlds’ Approach for Manufacturers
Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and…
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Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth
Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce retailers who find the potential sales lift too tempting to…
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From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and…
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Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable
Brand Personality has evolved into an interesting entity where companies communicate with their customers. Nowadays, we see brands embracing their personalities and even using them for…
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