Guest Authors

As concerns about the economy grow, businesses are searching for ways to maintain a competitive edge (or in some cases, just to keep their heads above water). Given recent developments…
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Generative AI took the world by storm in late 2022 and was quickly heralded as not just a cool consumer tool, but a solution for an array of business needs. AI can save - and for many…
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Today’s customers can connect with businesses in more ways than ever, via phone, in person, through text or online chat. With this hyper-connectivity, companies have countless…
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With the rise in remote work since the pandemic, organizations with sales teams have adapted to leading remote teams across the globe. While there has been a recent push for some…
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Only one in a hundred — this is the number of business leaders who have opted for a fully remote workforce, according to a new survey by leading analyst firm EY, a considerable drop…
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Thriving in B2B sales means rapidly adapting to a constantly evolving landscape. Today's customers are highly discerning and well-informed, making it more challenging than ever before…
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The basic premise of every technology solution is that it will make a customer’s life easier while enabling them to do things they never could before. However, that’s easier said…
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As we enter 2024, reflecting on 2023 is essential. It was a year that brought significant changes in B2B technology and sales. Advances in AI and the rise of community-based selling…
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Sales and marketing play a critical role in driving revenue for the pharma industry, which explains why pharma companies spent $6 billion on marketing in the US alone. Despite this…
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In B2B sales, a shared roadblock we all face at some point in our careers is stalled deals. Economic uncertainty and changing market dynamics can lead potential clients to reconsider…
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